Company Profile
A Story of Innovation, Quality, and Empowerment
A Story of Innovation, Quality, and Empowerment
In 1971, A renowned name, Ajanta, began its journey not with a grand factory or even a product; it began with a question: What if we could create something that everyone, everywhere, could trust? This question sparked the journey of Lt. Shri Odhavji Bhai R. Patel, a visionary who saw time not just as moments to measure but as opportunities to create something meaningful. From his modest workshop in Gujarat, he crafted the first Ajanta Wall Clock. These clocks didn’t just tell time; they built trust, ticking their way into millions of homes and hearts. What started as one man’s dream soon became the world’s largest clock-manufacturing company.
As the company grew, so did its purpose. Oreva emerged from Ajanta Manufacturing Private Limited legacy, not merely as a company but as a movement, driven by the belief that progress isn’t measured in seconds but in the lives we touch and the possibilities we create. From the ticking hands of a wall clock, we ventured into the pulse of innovation, transforming Ajanta Clocks into a name synonymous with trust, quality, and ingenuity.
Guided by the principle of “Value for Money,” we expanded into diverse domains, redefining innovation across industries:
- We led the charge in energy-efficient solutions with CFLs, becoming India’s 2nd largest brand in CFL. It embraced LED technology to develop a vast range of products for homes, streets, and industries.
- We became a leader in precision and innovation by pioneering digital clock manufacturing.
- As a leading indigenous manufacturer of calculators, we set benchmarks for reliability.
- We brought smarter living to households as a trusted name in mosquito rackets.
- Our position as the oldest indigenous manufacturer of e-bikes underscores our commitment to sustainable mobility.
With unmatched expertise in LED lighting and electrical products, we continue to brighten homes and cities with excellence and precision.
Every product we create reflects our dedication to enhancing everyday life, offering innovative solutions that cater to the evolving needs of millions.
But Oreva’s story is more than just products; it is in the people. In the middle of Kutch, Gujrat, one of the largest manufacturing plants is situated, which covers an area of 180 acres. Pioneering empowerment, the Ajanta group of companies has employed 4000 unskilled women, catalyzing change and driving innovation within the workforce. They possess sheer hard work, creativity, and determination that powers the innovations that define Oreva
As we embraced the future, sustainability became our guiding principle. Our commitment to a cleaner, greener planet is evident in our ventures into renewable energy, including wind, hydro, and solar power. From energy-efficient CFLs and LEDs to eco-friendly e-bikes, our products are designed to reduce environmental impact while ensuring progress remains accessible to all.
Now, Oreva is regarded in more than 45 countries worldwide. For a small workshop to a worldwide company, we see the shift and continuous development over time. And that is not the end, we are far more than a brand; we are symbols of trust, empowerment, and sustainability.
This is the story of Oreva. From a mere ticking on the wall to a booming business, we are making every second and product count.
Vision
To be among the leading global technology-driven innovative companies for designing and manufacturing products that make life easier and setting the pace for top-notch quality, competitive, and environmentally friendly solutions.
Mission
We aim to deliver consumer goods for utility sectors relevant to the principles of the environment at reasonable prices to expand opportunities for individuals, especially in the lighting, mobility, and home electronics industries.
Values
We embrace innovation that leads to solution-oriented products, a quality that results in reliability, and community establishment that enhances equity and support for communities, all in line with resulting in a sustainable and greener future.
Women’s Strength
Women Empowerment: A Pillar of our Success
Today, there’s a revolution quietly unfolding in the bustling town of Morbi in the western Indian state of Gujarat. Leading this change is Ajanta Manufacturing Private Limited, a part of the renowned Oreva Group. It is not just a corporate success story; the program is all about empowering women, making them stronger to stand up in a man’s world and transform their lives.
Over the years, rural women in India suffered from financial bondage and were unable to change that situation. Even if they worked hard and were genetically gifted, there were no opportunities for them. Ajanta-Oreva saw this gap and decided to act—not just with words, but with meaningful action.
Today it offers employment to skilled and unskilled ones. Most of them were born and brought up poor or illiterate, and within the four walls of Ajanta-Oreva, they have been able to find more than mere employment; they have been given respectability, identity, and a career that they can build themselves.
Here, empowerment is more than a buzzword:
- It’s financial independence, where women contribute meaningfully to their families and communities.
- It’s skill development, ensuring they grow and excel in their roles.
It’s societal progress, as empowered women uplift entire communities through their success.
Why Choose Us